Germany reaches out to young travellers with its campaign: Share the moment
Germany has become an increasingly popular destination for young people over the past few years. Germany for young people – vibrant, fashionable, innovative.
App and microsite for sharing the moment
The app is available free of charge from the App Store and on Google Play. It provides young international travellers with an overview of 1,300 open-access Wi-Fi hotspots in Germany, enabling them to access social networks for free. Another key aspect of the campaign is the GNTB’s microsite at www.germany.travel/youth. It specifically targets young visitors and gives them the chance to find out about Germany before they arrive. An interactive map uses pulsating rings of different sizes to show where there is most going on in Germany in the five HotSpot categories: must-sees, nightlife, shopping, bars & cafés and festivals & events. Clicking on the rings on the interactive map opens the towns and cities in which the different HotSpots are located. The original HotSpots were selected on the basis of surveys of young Germans.
Social media campaign: Youth HotSpots in Germany – Share the moment
Activities for the theme year are centred around a broad-ranging social media campaign entitled ‘Youth HotSpots in Germany – Share the moment.’, which is being officially launched now at the 2013 ITB in Berlin and will continue until March 2014. The main communication channels being used at the start of the campaign are the dedicated section of the website and social media platforms, in particular Facebook, Twitter and Instagram.